Pumpkin spice pairing in food
The December holiday season may already be on the minds of millions, but the fall scent of pumpkin spice can still be found in many things, including candles, hand soaps — and food.
From baked goods, yogurt and coffee to cereal and sweets, pumpkin spice is everywhere these days.
Keep an eye on the grocery aisles – and you might find pumpkin spice in food (and drinks) when you least expect it.
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Here are four pumpkin spice supplements that have hit store shelves this year.
4 pumpkin spice offerings
1. Avocado oil
Infused with seasonal ingredients like nutmeg, allspice and cinnamon, pumpkin spice avocado oil is created by Chosen Foods.
Pumpkin spice avocado oil adds festive flair to fall favorites like pumpkin bread, vegetable soups, and roasted yams.
It is also mentioned as healthy in cooking and baking.
You can use this oil in homemade salad dressing to add a little pumpkin flavor. Most salad dressings will last several days in the refrigerator.
2. Cream cheese
Philadelphia Cream Cheese introduced its pumpkin spice flavor some time ago, in the fall of 2013, to be exact.
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In addition to pumpkin flavor, the festive spread boasts nutmeg and cinnamon to elevate the bagels for a delightful fall breakfast offering.
Although cream cheese is often associated with bagels, it can also be used as a topping on cakes or muffins.
3. Marshmallows
Jet-Puffed Marshmallows first released a pumpkin spice flavor in 2022.
Whether you’re reaching for these marshmallows for s’mores, baking or filling hot cocoa, it’s a celebration of pumpkin spice goodness.
Plus, the pumpkin shape adds seasonal fun to both the young and the young at heart.
4. Whiskey
Whether people prefer whiskey on the rocks or as a base for a hot toddy, there’s a pumpkin spice flavor for those who want it.
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Texas Ranger makes a dark brown whiskey that contains hints of nutmeg and ginger, starting with a pumpkin base.
This pumpkin spiced whiskey can also pair well with lattes, hot chocolate and cocktails like martinis.
Some products inspired by pumpkins
The rise of products in this space may be due to a combination of consumers’ desire for both familiarity and novelty, said Minkyung Kim, an assistant professor of marketing at Carnegie Mellon University’s Tepper School of Business in Pittsburgh.
“People enjoy the comforting, nostalgic flavor of pumpkin spice, especially during fall, but there is also a growing trend of consumers looking for unique, standout products that allow them to express themselves,” Kim told Fox News Digital.
“By introducing popular, recognizable flavors like pumpkin spice into unexpected situations, the products create a sense of excitement and difference, appealing to consumers’ desire for something new but familiar.”
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Also, the novelty also encourages consumers to share their unique finds on social media, increasing the trend even more, said the marketing expert.
The ‘snowball effect’ and the impact of social media
Why brands are jumping on the bandwagon to produce their own pumpkin spice products based on other brands can’t be fully explained, said Kim, who added that “demand and supply come together.”
“While consumer interest in pumpkin spice encourages companies to innovate new offerings, the popularity of these products often creates a ‘snowball effect’ where other companies jump in, hoping to capture a share of that market,” he continued.
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This cycle of consumer interest and brand reaction helps keep the trend going, showing how consumer demand and supply-side response work together, Kim explains.
The drivers are a combination of consumer demand based on seasonal trends, effective marketing strategies and the influence of social media, Kim told Fox News Digital.
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But some products stretch beyond falling.
One example is Jelly Belly’s pumpkin-flavored jelly beans, available year-round for those who can’t get enough of the pumpkin spice craze.
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