Written by Richard Pagliaro | @TennisNow | Tuesday, January 7, 2025
Photo credit: Psycho Bunny
The 2024 season was a life-changing year Alexei Popyrin.
Popyrin won his first Masters 1000 tournament in Montreal, toppling the Grand Slam king Novak Djokovic en route to the round of 16 at the US Open and engaged to a long-time girlfriend Amy Pederick.
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How do you top that big success?
Popyrin is full of Psycho Bunny.
The 25-year-old Aussie makes history as the first ever tennis brand ambassador Psycho Bunny, product with one of the most unique logos in the game.
Popyrin said seeing Psycho Bunny’s successful partnership with Tennis Canada during her run at the Montreal tournament piqued her interest in the brand.
“It’s impossible to escape the Psycho Bunny,” said Popyrin.
“Wearing their high-quality clothes on the court was an eye-opener, but meeting the team sealed the deal for me. Their love and dedication to the sport inspired me, and after seeing their take on the tournament in Montreal, I knew I wanted to partner with them. I’m excited and humbled to be the first ever tennis ambassador for Psycho Bunny, and I can’t wait to get started.”
The Montreal-based brand said the Popyrin kit will be a one-of-a-kind collection not is available for public sale, but will serve as “the inspiration for Psycho Bunny’s Bold Moves collection.
“Alexei will be on the court wearing a custom-designed playset that combines his unique style and athletic needs,” Psycho Bunny said in a statement. “This collection, which combines tailored, high-tech clothing with Popyrin’s personal style and Psycho Bunny’s bold fashion sense, is a one-of-a-kind design designed specifically for him, showcasing both his competitive edge and unique flair.
“Although it was designed exclusively for Alexei and will not be available for sale, it will serve as the inspiration for Psycho Bunny’s Bold Moves collection. Alexei will also be featured in upcoming brand campaigns and seasons, featuring Psycho Bunny’s signature combination of high-performance tennis apparel and and pieces of the off-court lifestyle.”
World No. 25 Popyrin shared photos of his Psycho Bunny practice kit on social media during his pre-Australian Open practice sessions.
