Gwyneth Paltrow endorses Blake Brown Haircare in support of Blake Lively
Gwyneth Paltrow and Blake Lively
Dimitrios Kambouris/FilmMagicGwyneth Paltrow support is coming Blake Lively and her hair care line, Blake Brown.
Following Lively’s sexual assault allegations It ends with us costar and director Justin Baldonihas received public support from people including Paltrow, 52. Lively’s allegations against Baldoni include an unwanted kiss during filming and a smear campaign. Baldoni strongly denied the claims, calling them “absolutely false, offensive and willfully stupid.”
Paltrow publicly expressed her support for Lively, 37, on the day the complaint was issued. In an Instagram story, she featured Lively’s Blake Brown hair care line on her Christmas wish list, adding a queen emoji to her post.
According to legal documents obtained by Us Weeklythe results of Baldoni’s campaign to destroy Lively’s life were “immediate and profound.” This includes Blake Brown, who was founded at the same time It ends with us‘ theatrical release this summer.
Because of negative conversations on social media, Lively said she felt she could not “continue to appear in public or at events without being forced to speak openly about what happened.”
Another such incident is said to have involved the cancellation of a “sensitive” Target event for the hair care company, in which she withdrew from her scheduled appearance.
The case also says that the campaign of revenge against Lively caused damage to his companies, such as the introduction of Blake Brown, which Lively spent seven years building.
“The long-planned launch of his hair care line, Blake Brown – the date was set more than a year before the chosen date,” read the documents, “the release of the film – was caught in a group dispute. negative nature against [Lively].”
Jeff Spicer/Getty Images for Sony Pictures Blake Lively has received public support from her famous friends and other Hollywood stars following news of her lawsuit against Justin Baldoni. Lively sued It Ends With Us director and costar Baldoni for sexual harassment in a lawsuit filed Friday, Dec. 20. According to court documents, she […]
Before the “public exploitation” campaign was underway, i Gossip Girl The actress was informed that Blake Brown was the biggest Target hair care on record. And based on internal marketing projects “sudden and unexpected bad media campaign” negatively affected the sales of products by a large amount “56%-78%.”
In addition, the brand’s Instagram account was allegedly filled with “abusive and defamatory comments, including many posted by user accounts that had no followers and previously posted,” which suggested authenticity, according to court documents.
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