MSNBC contributor trashes network, rips ‘Morning Joe’ colleagues over Trump rally: ‘This isn’t working’

MSNBC anchor Jennifer Rubin went on an unprecedented tear against her network and “Morning Joe” co-stars Joe Scarborough and Mika Brzezinski on her podcast, slamming her employer’s business model and including her attack on the pair for revealing their meeting and his employer. President-elect Donald Trump.

On Friday’s episode of “Jen Rubin’s Green Room,” Rubin accused Scarborough and Brzezinski of “forgetting” that their audience “hate Trump” and that viewers wanted to “hold the line against Trump” instead of connecting with the incoming president.

“What were they thinking? Who did they think their audience was?” Rubin asked. “Well, maybe this wasn’t about their audience. Maybe this was trying to protect themselves or avoid the retribution they thought was coming their way. But really, these are rich, famous people. What should they worry about? It was just a shocking example of how far too many privileged people are willing to fall in line, to gain favor, to defy attention, to defy any kind of criticism from the White House.”

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“So they get hammered for it. They tie up their audience. And this, of course, increases the reason and the problem of why MSNBC and its other cable networks are being canceled. And that means, cable television is dying,” Rubin said. “Most of you probably haven’t watched MSNBC since the election, and they don’t understand their audience and they keep giving the same chewed-up points with the same panels, basically the same show day after day, day after day, hour after hour. Hour after hour, it doesn’t work anymore. So Comcast said, ‘ Okay, go answer yourselves Rachel Maddow, God bless her, 20 million dollars a year Is there any advertising to back that up? exist, or it will be at a lower level.”

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Rubin, also a columnist for the Washington Post, went on to offer suggestions that MSNBC could “rethink its model.”

“Drop the pattern of chewing the same three or four stories all day long with the panelists all repeating the same line back to the host, this doesn’t work. It’s boring. It’s not good TV. They need to do something else, and they should look to successful models,” Rubin said. “They should look to people. such as Onion. Well, they bought Info Wars. I can’t wait to see what they have to show. They should be looking to show that, yes, maybe it’s easier on the news, but they actually have more information than they do.”

Rubin took multiple swipes at his employer MSNBC on his podcast. (Kim Kulish/Corbis via Getty Images)

He went on to say that viewers “get more out of a John Oliver monologue” than they get out of “a day or two of watching CNN or MSNBC.”

“So, I’m an MSNBC contributor,” Rubin reminded his liberal audience. “At least I’m honest, I’m honest, to tell you that this is not going to work, and this is not going to work. And more than that, by holding on to these failing legacy stores, I think the Democrats are failing. They’re trying to find other ways. They’re being creative in finding ways to reach people, including people who don’t like politics very much, and that’s It was a big challenge for those who, without a doubt, voted for Trump because they did not know much about what he said, what he thought and what he planned, and his threat to their well-being.”

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“So I think that if we get past the stage where we do the same thing over and over again, which is known as the definition of insanity – if you expect a different result, then maybe we can get new information, and maybe we can. expect something better in the news… But you know one thing, you can come here , because I’m going to tell you what I think and I’m going to provoke… We’ll be honest, I want to hear about you, because unlike Mika and Joe, I care about my audience, and I want to hear what you think,” added Rubin.

Rubin did not immediately respond to Fox News Digital’s request for comment. A spokeswoman for MSNBC declined to comment.

Rubin said viewers “get more out of a John Oliver monologue” than they do “in a day or two of watching CNN or MSNBC.” (William B. Plowman/NBC/NBC Newswire/NBCUniversal via Getty Images)

While Rubin is currently imploring MSNBC to eliminate the practice of “all panelists taking the same line back to the host,” he has been vocal against NBC’s hiring of former RNC chairwoman Ronna McDaniel (she was fired after a quick backlash from the network’s liberal stars).

Ruben previously called for a boycott of “Morning Joe.”

“The market is very efficient. You can stop watching Morning Joe at any time,” Rubin he wrote on social media on Monday.

He then added on social media platform BlueSky:, “To MJ: If you don’t appreciate the audience you have, betray that audience and lose their trust. [going] losing many of them. I saw this movie.”

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Rubin also came out against his other employer The Washington Post and its billionaire Jeff Bezos for his decision to suspend the paper’s endorsement of Vice President Kamala Harris just days before the election.

“First of all, I don’t believe the reason that was given. I don’t believe that they decided all of a sudden – they just decided that we have to nominate everyone except for those who are running for president, and in every election, that’s the starting point. This new policy,” Rubin said on his podcast last month. Allow us a presidential candidate in 2020 no problem. And I see this, and even if it wasn’t intended, it’s taken as knee-jerk reaction to Donald Trump at a very bad time when democracy is on the line.”

“You have a billionaire who owns a business outside the Post Office that does business with the federal government deciding not to argue with a man who has declared war on democracy and free newspapers, and I still find it incomprehensible that someone who owns a newspaper would do this,” he continued.